The Truth About Marketing Your Small Business By:Larry Arrance

You have to feel sorry for small business owners more now than ever. They are bombarded with gurus, experts and specialists offering them sure-fire, can't miss, going to work this time for sure techniques and strategies. They are promised astronomical results in record time with little or no prerequisite skills, knowledge or experience. All they need to do is buy their DVD course, attend a workshop or purchase their revolutionary coaching systems.

Can these things they're offering work for the small business owner? Yes, but it will take work and often a lot more work than the small business owner is prepared to do. In the sales letters, videos and tele-seminars you'll often hear stories of business owners or entrepreneurs achieving amazing results in record speed.?What you don't see is the little disclaimer like the ones used in many commercials, "results not typical."

If you have been in business any length of time you know that there are only three ways to grow your business. Increase the size of your customer or database. Increase the size of the transactions. Increase the frequency of transactions.

Should you as a small business owner take them up on their offers? Yes, if it is legal and ethical, Yes, if you're prepared to do all the steps required. Yes, if there is an accountability component ensuring the right work gets done. Yes, if they back up their offering with a solid guarantee. ??

Whenever I get a sense from a potential coaching client that their expectations don't match up with their willingness to do the work involved, I turn down the opportunity to work with them.

You can grow your business exponentially. This is proven by entrepreneurs and business owners every day. The key to doing this is having the right strategy for your business and having the discipline to do the work involved. So if you're looking for long lasting results for your small business don't get caught up in the hype and hoopla instead focus on implementing proven marketing strategies. It will save you a lot of time, money and frustration.